Sometimes the best way for us to grow our business is the most obvious - and simple. At the same time, that simple action can be really difficult until we have a shift in perspective. If you're wanting more customers or to increase your income, the solution could be as simple, or as difficult, as a READ MORE
marketing
Meta (self-aware) Marketing
During a stroll among the Christmas decorations in a local shopping district with my 19-year-old son, we walked by a candy store when he suddenly stopped and declared that their window signs were cool and very "meta". (Meta? What on earth is "meta"? Please tell me I'm not the only middle-aged READ MORE
How To Effectively & Succinctly Answer The Question: What Do You Do?
Have you ever experienced this? → You're at a networking group. It's time for the quicky 30-second intros in which everyone stands up and shares their name and what they do. You dread this for two reasons: Some people ramble on & on and spend 10 minutes pitching their products or service READ MORE
Who Are You Talking To?: Finding Your Ideal Representative Customer
It seems old and boring to talk about "target market" or finding our "audience". Most of us roll our eyes and don't want to hear about knowing your customer one more time. Sometimes we can hear an idea or subject matter so often that we don't even listen anymore. We brush it off and think, yea, READ MORE
Do Your Website and Marketing Materials Contain Boring Copy (aka Vanilla Copy)?
I hate boring copy. (What? You, too? OMG, we should totally work together!) Seriously. 90% of all copy sounds the same. It’s predictable, bland, vanilla. Vanilla is great - for baking. But even in ice cream, vanilla is boring (but necessary). Vanilla ice cream is the READ MORE
