As small and microbusiness owners, we’re used to doing things by ourselves. But sometimes we need another set of eyes to evaluate the overall message or performance of our little business. Whether we’re talking about marketing strategy for an hour, I’m making suggestions for content, helping narrow down your niche, or providing feedback on your website, social media, etc, it’s healthy to get another perspective.
As business owners, when we create marketing materials, content, or a website, sometimes we are our own biggest enemy. What I mean is, we know too much. As business owners, we know what we mean and want to say, but don’t always know how to communicate it to someone who doesn’t know as much as we do – or has our perspective.
And we don’t always understand the viewpoint of an outsider, aka a potential customer.
One of the things I’m able to do well is put myself in the shoes of a potential customer/visitor/client.
That’s where a marketing consultant can be tremendously helpful. When you invite me to evaluate your business, I’ll give you honest feedback along with helpful solutions and ideas. As part of my consultation, you’ll receive a notebook with a full report that details my observations, suggestions, and even specific ideas and how to implement them.
Below are a few low-cost options for a personalized marketing consultation. If you don’t see what you need, feel free to contact me here with any questions.
- A one-hour marketing consultation via Zoom. Whether it’s questions regarding target audience, social media, website or marketing strategies, I’ll answer your questions, give you resources, record our call and email you with review notes and suggestions after our consult.
FULL MARKETING OVERVIEW
- An in-depth review of your business. Complete overview of website, including page-by-page feedback, layout, page name, and we’ll preview possible theme ideas for a fresh, updated website. Other possible feedback (based on what you need): branding, customer perceptions (positive and negative) about you/industry; a list of blog topics; social media content ideas; suggestions on how to communicate with targeted customers within your niche. Full report presented in a binder and reviewed in person in a 2-hour consultation.
QUICK BUSINESS OVERVIEW
- A smaller version of my regular Marketing Overview. I’ll review your website, check for broken links, flow, message, overall feel, etc. Additionally, I’ll briefly review blogs and social media content and offer a few ideas. I’ll present my observations/suggestions in a one-hour consultation.